Stephen Pratley is Managing Director MA (Mktg) MIDM of Shine Marketing

Steve brings with him over 15 years of direct marketing experience, ten of which have been online. In addition to this he has many years experience successfully project managing large e-commerce website builds, including those for Fat Face, Blooming Marvellous, Savile Row and Molton Brown.

Steve heads up our technical team which comprises, web development, design, email and search marketing and divides his time between top level consultancy and delivering web projects.

With a particular penchant for consulting on web provider tendering processes, customer retention and both Affiliate and Search Marketing, it’s no wonder he heads up Shine Marketing UK Limited.

Stephen’s experience began with a career in publishing marketing at Longman where he was responsible for the development of direct marketing systems and processes across 12 countries. His online experience began in 1995 with an email campaign to users of innovative home learning language courses.

With 6 years traditional marketing experience behind him, Stephen moved into online marketing full-time in 1999. First launching the emailinform.com consumer data business for Claritas, then moving to set up the consultancy arm of e2 Communications (now part of Bluestreak). After growing the UK business to almost half the group’s global revenues, Stephen then moved to Frontwire where he continued to be instrumental in the development of the commercial email market in the UK, representing his clients’ interests at the start of the DMA’s Email Marketing Council.

Stephen’s marketing expertise also includes experience of managing e-commerce businesses. After managing the development and marketing of a number of e-commerce sites including Argos Additions and Fat Face, he took on the launch of The Beauty Room bringing it to a 1/4 million turnover in less than a year.

He continued to use his experience of online retail, and high volume online consumer communications at ipoints.co.uk, doubling the member base of this online loyalty business before its sale to the Maximiles Group in 2006.

Stephen has a passion for bringing the best performance to any online business through exacting standards of best practice. He continues to develop a number of media and e-commerce properties in his own right to keep up with the latest knowledge in a fast developing industry.

Read Stephen’s tips on building website traffic on his online marketing blog