Digital Marketing Services

New Year Marketing Tools

New Year Marketing Tools

Marketing for websites in 2018 is looking to be an interesting year.  There are always lots of changes going on with Google’s algorithm, as well as adaptations for the best practices in SEO.  Here are some ways you can make improvements to the SEO of your site over the new year:

  • Increase the content – it is more important than ever that you include high quality, keyword rich content onto your site.  Each page should have a good amount of content, including as many varied keywords as you can (but not stuffing it full of your target keywords, this would be bad!).  Google rely heavily on the content of pages in order to rank them, so the pages with the most top quality content are likely to be ranked higher than those pages which have minimal content.
  • Heading and Title tags – these remain one of the most important parts of the site.  You must have one heading tag per page, along with supporting H2 and H3 tags as needed.  The title tag should clearly explain what the page is about, featuring your keywords.