Launched in November 2003, The Beauty Room is the consumer-facing brand face of Matlor Cosmetics, a distributor of skincare products to the UK salon market.  We began work on improving and marketing their existing site in April 2004 and in one year, developed consistent revenues in excess of £250,000 with none of the activities having longer than a 2 month payback period. The Return on Investment (ROI) for the period was in excess of eight-fold.