Babet Style Consultancy works with men and women who want to look good and feel great. In a market crowded by image consultants, personal brand consultants, as well as countless makeover TV shows, Babet Style wanted to make sure they were spending their advertising budget on attracting individuals who were interested in the specific service that Babet offers; personal shopping and style consultancy to help people feel more confident in their style decisions and more confident in themselves. Shine Marketing developed and managed Babet’s search advertising campaign so that it attracts people looking for answers to all sorts of style problems, then targets the right people through careful use of copy and site design to attract the best prospects from amongst them. Since starting the campiagn, Shine Marketing have doubled the number of qualified leads being achieved, with no increase to their marketing budget.
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