Wednesday, April 09, 2008

New local community site YourLocal London has chosen Shine Marketing to grow their site after last month's launch with a wide-reaching search marketing campaign.

Shine Marketing will be providing Pay-Per-Click advertising management as well as search engine optimisation for the new London portal which is set to take on other major local classifieds sites such as Gumtree and TheBestOf with more in-depth content provided by local editors.

YourLocal London is a community-driven website that provides a genuine snapshot of what's going on in local London areas and encourages members to contribute, engage with each other and share information so that other people and businesses can benefit. The community is stimulated by a team of editors who are residents in their areas and who are responsible for the content and listings for their areas.

Nicola Hoare, Director of YourLocal London said:

"Shine Marketing shared a real understanding of the long-term vision of YourLocal Lodon, and their experience in marketing property and retail businesses has helped us start driving valuable visitors to our site, and to our advertisers in very little time."

YourLocal London and Shine Marketing are now working together on developing the classified and display advertising offerings of the site, and on email marketing campaigns for the community.