Monday, February 25, 2008

Email Marketing has for years been one of the most effective ways for companies to keep in touch with their customers and prospects, but increasingly tough anti-spam laws, problems keeping emails out of junk mail folders, and design issues have stopped many companies from getting the best from this tactic.

Shine Marketing have now released a simple email Newsletter service which can be used by non-technical users to create professional email newsletters, complete with the reporting and email list management features normally only seen on expensive corporate tools.

The service is ideal for small businesses with it's low set-up costs and easy to use management tools, and with no monthly management fees even highly seasonal businesses can take advantage of it.

More details, and an example of our own newsletter created with the tool can be found on our DIY Email Newsletter tool page