Thursday, October 23, 2008

We are excited to announce the launch of our latest eCommerce site today for Sahara, a women's fashion brand.

The site is the first eCommerce site for the brand which was created in the 1970's by Suzy Coppersmith-Heaven.

Aimed at women in the 40+ age group, the site has been designed to be simple to use and very clear in it's presentation of the products right down down to zoom tools which show the very detail of the fabric on each item.

From a business perspective, with nine stores in London the South East of England and an existing base of catalogue buyers, the site has been designed to scale up quickly to cope with known existing demand, with slick pick & pack and easy returns processes built into the warehouse management module.

Shine Marketing are now moving on to the marketing of the site through search marketing and email, as well as an ongoing process of improving the site through regular user testing and feedback.